In popular culture, innovative startup brands get all the attention. But, some of the world's most influential brands that truly make a positive change in the world live in the nonprofit space. We want to understand the nonprofit brands that have risen to the top of their industry, challenge their participants and inspire other brands to follow suit, adapt and make a lasting impact on the world.
WHAT WE’RE LOOKING FOR
The final deliverable will be a Google doc complete with three brands outlining: overview of the brand, story it tells, how they challenged or pushed their industry forward and what behaviors and attitudes they evoke amongst their target audiences (i.e. volunteers, employees, donors, participants).
Three nonprofit brands
For each, outline:
- What is it, in a tweet?
- How is it positioned?
- What's its edge in the nonprofit space?
- How does it influence other brands?
- How does it push participants to explore individual achievement?
- Its impact on the world
Five overall best practices for any nonprofit looking to make a positive impact on the world
Application due: 7/18/17
Progress check-in: 7/21/17
Presentation & Delivery: 7/25/17
THIS WOLF BITE IS NOW CLOSED.