CALL FOR AIRTABLE GURUS

CALL FOR AIRTABLE GURUS

If you’re someone who enjoys extracting juicy insights, knows how to operate Airtable (...or can learn quickly) and wants to help us organize workbook responses on the future of education in America, we’re swiping right.

OH HEALTH YEAH!

OH HEALTH YEAH!

From apps that measure our sleep cycles to watches that help us understand how much we move in a day, technology has entered the health and wellness space in a big way. In the midst of the explosion of these disruptive apps and tools, we’re curious about how these companies are branding and positioning themselves within the broader health and wellness category - from their message to their model.

CONTRADICTION AND CONVICTION

CONTRADICTION AND CONVICTION

Certain brands and individuals deftly embody two opposing forces. For example, think about how Queen Bey juxtaposes ‘I woke up like this’ with the uncompromising work ethic and polish behind her Coachella performance, or how leading fashion brands blend high-low (i.e. pulling off an ugly sneaker that sells for almost $1000) or how iconic 90’s cereal Cookie Crisp pioneered dessert for breakfast.

CALL FOR FREELANCERS

CALL FOR FREELANCERS

The summer is here, and we want to make sure that our freelance roster is equally hot. We’re looking for freelancers who are craving juicy briefs, wanting to push their work, the world… and most importantly, ready to push us.

THE NEXT GREAT GENERATION

THE NEXT GREAT GENERATION

Gen Z, the iGeneration, Post-Millennials—whatever their name is, today’s 16 to 23 year olds are gearing up to take the world by storm. Armed with technology and powered by their peers, they’re navigating the world on their own terms, engaging deeply with those that matter most to them and tuning out those that don’t.

A BANK FOR THE FUTURE

A BANK FOR THE FUTURE

Fintech is on the rise. With the proliferation of financial health tools, robot-investors and disruptive brands challenging the existing banking model — Millennials have the ammo to be financially savvy, but many lack the interest to engage. This investigation is to understand how to improves people's lives, which also requires an eye towards general brands that get this right outside the fintech space as well.

BROAD COUNTY

BROAD COUNTY

As America wrestles with a range of social, political and cultural issues, liberal and conservative narratives often clash. And, California - with its vast diversity - has always been at the center of the political stage. As the ebb and flow of local politics garner more attention, we want to understand the social, cultural and political currents specific to four counties in CA.

BOLD LEADERSHIP FOR SOCIAL CHANGE

BOLD LEADERSHIP FOR SOCIAL CHANGE

In our society today, our influencers and leadership look much different than they did 20 years ago. Our society’s most compelling and influential leaders across the categories of business, tech, politics, sports and entertainment — are those who are driven by their authentic sense of purpose. 

WHEN MISSION ISN'T ENOUGH

WHEN MISSION ISN'T ENOUGH

In popular culture, innovative startup brands get all the attention. But, some of the world's most influential brands that truly make a positive change in the world live in the nonprofit space. We want to understand the nonprofit brands that have risen to the top of their industry, challenge their participants and inspire other brands to follow suit, adapt and make a lasting impact on the world. 

HOLY DIGITAL! 🙏📲

HOLY DIGITAL! 🙏📲

Religion has gone digital. People are now engaging with religious scripture in new interactive interfaces allowing for immediate, simple and convenient experiences. We want to understand the landscape of digital religion/spirituality tools today (especially those that prioritize the scripture, not the religion) and best practices that will take us into the future. 

Last Call for HOWL Contributors

Last Call for HOWL Contributors

Our bi-annual publication printed by Wolf & Wilhelmine, HOWL is dedicated to a unique theme featuring contributors from both our internal teams as well as bold outside voices looking to publish their work. Previous editions shouted out Surf, Woman, DisUnity and Home. Our next edition, Action, or How To Be A Good Human, will launch in summer 2017 and we’re putting the call out for some killer contributors. 

MAPPING POLITICAL ISSUES

MAPPING POLITICAL ISSUES

America has always been rife with political issues, providing an a la carte menu for campaigning politicians building their platforms. These issues morph and adapt to our changing world while technology creates new channels to raise awareness and garner support around them. We want to understand how political issues come to life in the world today as well as the role that social and news media outlets have on the framing of these issues.

WOMEN'S RIGHTS CULTURAL DIG

WOMEN'S RIGHTS CULTURAL DIG

Okay ladies (and men), let’s get in formation. We’re looking to understand the landscape of activity around Women's Rights: Who are the big players / organizations? We want a burst of cultural research and stimulus to add fodder to our brains. 

ATTRACTING THE TALENT OF THE FUTURE

ATTRACTING THE TALENT OF THE FUTURE

Career paths are no longer linear, freelance is the new full-time and what people expect out of careers has changed dramatically. The problem is many traditional employers haven’t fully evolved with the times, and are challenged to understand how to best communicate and connect with the next generation of employees. 

 

Origin Stories

Origin Stories

As brand experts, we all know what makes brands resonant. Most of the time, it boils down to a compelling story: understanding how the brand began, why it began, and with whom it began. We call these origin stories. 

BROCK COCK BLOCK CULTURAL DIG

BROCK COCK BLOCK CULTURAL DIG

Most guys are awesome. But then there are those f*ckheads who make a night out on the town a dangerous place for women, especially if there is alcohol involved. We want to understand how brands, orgs, products and good people are making the night a safer place for women. 

The Third Edition of HOWL: HOME

The Third Edition of HOWL: HOME

For some, it's a place. Others it's a smell. It could be a person. Or feeling.

HOME. It's one of the most evocative words that we know and for our next edition of HOWL, we're asking the world to tell us what that word means to each and every person.

CLOSED: PREMIUMISATION STUDY

CLOSED: PREMIUMISATION STUDY

Oh you fancy, huh? It may be a few too many syllables to say, but premiumisation is a consumption trend that has been creating shifts in the brand and retail world for a while, especially the spirits industry. We want to understand the mechanisms of premiumisation: the dos and the don’ts. 

CLOSED: TECH x MONEY INDUSTRY DIG

CLOSED: TECH x MONEY INDUSTRY DIG

We’re interested in getting an understanding of where the tech industry is heading — the types of people organizations looking to hire and the types of startups VC's are investing in.