Gen Z, the iGeneration, Post-Millennials—whatever their name is, today’s 16 to 23 year olds are gearing up to take the world by storm. Armed with technology and powered by their peers, they’re navigating the world on their own terms, engaging deeply with those that matter most to them and tuning out those that don’t.
Fintech is on the rise. With the proliferation of financial health tools, robot-investors and disruptive brands challenging the existing banking model — Millennials have the ammo to be financially savvy, but many lack the interest to engage. This investigation is to understand how to improves people's lives, which also requires an eye towards general brands that get this right outside the fintech space as well.
As America wrestles with a range of social, political and cultural issues, liberal and conservative narratives often clash. And, California - with its vast diversity - has always been at the center of the political stage. As the ebb and flow of local politics garner more attention, we want to understand the social, cultural and political currents specific to four counties in CA.
In our society today, our influencers and leadership look much different than they did 20 years ago. Our society’s most compelling and influential leaders across the categories of business, tech, politics, sports and entertainment — are those who are driven by their authentic sense of purpose.
In popular culture, innovative startup brands get all the attention. But, some of the world's most influential brands that truly make a positive change in the world live in the nonprofit space. We want to understand the nonprofit brands that have risen to the top of their industry, challenge their participants and inspire other brands to follow suit, adapt and make a lasting impact on the world.
Religion has gone digital. People are now engaging with religious scripture in new interactive interfaces allowing for immediate, simple and convenient experiences. We want to understand the landscape of digital religion/spirituality tools today (especially those that prioritize the scripture, not the religion) and best practices that will take us into the future.
Our bi-annual publication printed by Wolf & Wilhelmine, HOWL is dedicated to a unique theme featuring contributors from both our internal teams as well as bold outside voices looking to publish their work. Previous editions shouted out Surf, Woman, DisUnity and Home. Our next edition, Action, or How To Be A Good Human, will launch in summer 2017 and we’re putting the call out for some killer contributors.
America has always been rife with political issues, providing an a la carte menu for campaigning politicians building their platforms. These issues morph and adapt to our changing world while technology creates new channels to raise awareness and garner support around them. We want to understand how political issues come to life in the world today as well as the role that social and news media outlets have on the framing of these issues.
Okay ladies (and men), let’s get in formation. We’re looking to understand the landscape of activity around Women's Rights: Who are the big players / organizations? We want a burst of cultural research and stimulus to add fodder to our brains.
Career paths are no longer linear, freelance is the new full-time and what people expect out of careers has changed dramatically. The problem is many traditional employers haven’t fully evolved with the times, and are challenged to understand how to best communicate and connect with the next generation of employees.
As brand experts, we all know what makes brands resonant. Most of the time, it boils down to a compelling story: understanding how the brand began, why it began, and with whom it began. We call these origin stories.
Most guys are awesome. But then there are those f*ckheads who make a night out on the town a dangerous place for women, especially if there is alcohol involved. We want to understand how brands, orgs, products and good people are making the night a safer place for women.
For some, it's a place. Others it's a smell. It could be a person. Or feeling.
HOME. It's one of the most evocative words that we know and for our next edition of HOWL, we're asking the world to tell us what that word means to each and every person.
Despite this goddamn, inhumane NYC heat wave that is roasting our fur, cool fall days are just around the corner. We’re looking for someone that can write, that can hustle up interesting people and thinking and that is organized AF.
Oh you fancy, huh? It may be a few too many syllables to say, but premiumisation is a consumption trend that has been creating shifts in the brand and retail world for a while, especially the spirits industry. We want to understand the mechanisms of premiumisation: the dos and the don’ts.
We’re interested in getting an understanding of where the tech industry is heading — the types of people organizations looking to hire and the types of startups VC's are investing in.
Develop the mother of all social strategies for our Founder and Wolf Mama, Heidi. Because a funny thing happens when you start to run a company - you don’t have the time to think about how to best use your Twitter account.
This is a quickie. Almost literally. We’re looking to understand the state of sex today with a focus on Millennials (obvi), and we want a burst of cultural research and stimulus to prime our brains
HOWL is W&W’s magazine focused on scouting, exploring and understanding our modern frontiers. In line with the spirit of W&W, it thrives on the contribution of amazing freelancers, friends, family and other miscreants in our network. Enter: you.
Our second issue, DIS/UNITY is all about exploring the interplay of both connection and disconnection inherent to community.
We need a smart, savvy strategy brain for a three-month, full-time contract, skill level anywhere from no-experience intern to seasoned junior. We’re looking for the right person more than the exact level and we’ll adjust the job and payment accordingly.