behind the name

Wilhelmine was Heidi’s grandmother, a Valkyrie of a woman who kept herself and Heidi’s father alive during WWII in Europe, spoke seven languages, immigrated through Ellis Island penniless, made a life in America and, as an old Frau, did yoga in Chicago in the 1960’s way before anyone knew what a downward dog was. She was a badass. 

But her name is also the name of a modeling agency. Enter Wolf. 

Heidi’s family has, for generations, had a thing for wolves. Her grandfather used to adopt a baby wolf each spring from the Carpathian mountains and lo and behold, Heidi ended up with a hybrid as a pet a few years ago. It’s Heidi’s spirit animal and she’s hopeful that the hipster appropriation of it will end soon. 

 

HEIDI HACKEMER
Founder & Chairman