"I see no point in doing anything half ass."
Heidi started W&W so she could work with brave clients and a collection of kickass talent to make premium, provocative strategies for future-loving businesses. To get to premium, she’s designed a shop that puts a high value on finding the right people and supporting them through education, systems built around the modern workforce and the conditions that creativity truly needs to thrive (hint, it involves naps and digital shut-downs).
In her past life, Heidi had a career run at top shops like BBH, Anomaly and Droga working on projects like the global launch of Google Chrome, figuring out the future of vodka for Diageo and helping guys rule the mating game with Axe.
But she’s having a lot more fun now.
Outside of work, Heidi is probably on a run or on her Harley. She created Six Items or Less, a clothing consumption experiment that was featured in the New York Times, Good Morning America as well as press all over the world. She also spent two years traveling the country for her American Dream project, an exploration into understanding what makes America tick today.