REBECCA DEMMELLASH

"If your dreams don't scare you, they're not big enough."


STRATEGY

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Rebecca's passion for music and travel sparked an everlasting fascination for human connection and the stories they yield. This ultimately led her towards the curious field of branding. Now at W&W, her role as Strategist allows her to explore the ever-evolving patterns of social behavior and influences… and get paid for it.

Prior to W&W, she worked on strategy for clients such as American Apparel and Mars Chocolate in between semesters at Boston University, where she earned a degree in Sociology & Communication -- all while mixing the newest take on traditional cocktails at one of Boston's finest restaurants. These experiences taught her to approach all challenges with a calm focus and a positive attitude.

If she’s not catching up on the latest Soulection mix, she’s either writing lyrics for her next song or googling inspiration to go to the gym.