CLAUDIA VITARELLI

"Making up words since 1989 (no one noticed yet)."


Strategist

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Born and raised in Italy, Claudia is a strategist specialized in the world of art, architecture and design. At the root of her expertise are a degree in Strategic Design Management from Parsons and a deep knowledge of the cultural market that she acquired while working in Paris and New York with Centre Pompidou and Gagosian Gallery among others. 

She's executed brand strategy for a variety of clients — both established and small & mighty — while furthering her cause of bringing great brand strategy to the art world. In doing so, she helped start the critically-acclaimed opera company LoftOpera in 2013 by heading their branding and development efforts. At Wolf & Wilhelmine, she continues to share her vision of strategy for the arts through an ongoing collaboration with New Museum's art and technology incubator, New INC.

When MIA, she can be found roaming the Italian countryside on her vintage motorcycles.