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wolf & wilhelmine


A New York based — but nomadic — brand shop. Rumor has it we’re provocative, brave, smart and terribly satisfying to work with.

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wolf & wilhelmine


A New York based — but nomadic — brand shop. Rumor has it we’re provocative, brave, smart and terribly satisfying to work with.

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what we do


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what we do


build rock solid brands

At the heart of every great brand is a great story. We have a knack for finding and telling those stories and then building frameworks that are useful for your organization.

 

get in deep with people

We design and execute empathetic qualitative - not run-of-the-mill focus groups - that gets in deep with audiences to find the real insights.

 

Architect Connection between you and audiences

Our engagement team defines guiding principles of how your brand expresses itself across audiences, places and time, both internal and external. Our creative friends bring it to life. 

 

Understand & help create the future

The future can be amazing. We work with clients to understand where the world is going and innovate brand and product pathways that help them define the future of their category and culture. 

 

Shift perspectives through experience

Our multilingual experience team - fluent in agency, client, brand, production, design and execution - turns strategies into tangible, emotional experiences. 

 

Get your internal machines humming

We design and execute workshops that work - through these, our team does anything from helping our clients unlock their mojo to coming up with ideas and plans for their brands moving forward. 

 

brands we've worked with

 
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some work we've done


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some work we've done


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NIKE

The Wolf Pack spends a good amount of time prowling the halls of Nike. Through the course of various projects, we have helped them understand the next generation of athletes, identify key consumer insights for specific categories, map the future that they will be innovating for, develop their strategy for an upcoming global sport moment (hint: it has five rings) and guide their leadership teams through articulating their vision for the future.

 

HARRY'S

God bless men that groom - we love them. So it’s no surprise that we had nothing but love for our project with Harry’s which found us collaborating closely with the client to articulate their brand story and sharpen their brand foundations.

 

INDEPENDENT LENS

Independent Lens is television's largest showcase of documentary film and needed a brush up on their brand strategy to match the caliber of their work. Through a process of projective research and good old digging, we articulated their brand story and foundations and then led a series of internal workshops to create momentum throughout the company for the work.

 

HEIDI HACKEMER

FOUNDER &
DIRECTOR OF STRATEGY

read more

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KIM NOEL

STRATEGY
DIRECTOR

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VALERIE NGUYEN

FOUNDING
brand STRATEGIST

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ASHLINN ROMAGNOLI

OPERATIONS
PRODUCER

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LAUREN SCHAEFER

FOUNDING
executive PRODUCER

read more

 

 
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wolf bites


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wolf bites


Wolf Bites is not a new brand of organic dog food leaning into the whole paleo thing. Sorry to disappoint.

Wolf Bites are small strategy assignments that we want to put out to the world so we can get to know people like you: whip-smart strategists, interesting thinkers, hungry young guns, casual experts, curious hustlers. On your end, they’re a short, simple and hopefully fun way for you to get to know us, dip your toes in brand strategy or keep that hyperactive brain of yours busy. Oh, and you'll be paid.


How it works

We’ll be posting assignments here and also sending alerts via our mailing list. Each assignment will be a little different, so take a look around and see what piques your interest.

If there’s a Wolf Bite you want to sink your teeth into, hit the apply link, fill out the form and we’ll be in touch.

Stay hungry.


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wolf & vil-hell-MEE-nah


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wolf & vil-hell-MEE-nah


Wilhelmine was Heidi’s grandmother, a Valkyrie of a woman who kept herself and Heidi’s father alive during WWII in Europe, spoke seven languages, immigrated through Ellis Island penniless, made a life in America and, as an old Frau, did yoga in Chicago in the 1960’s way before anyone knew what a downward dog was. She was a badass. 

But her name is also the name of a modeling agency. Enter Wolf. 

Heidi’s family has, for generations, had a thing for wolves. Her grandfather used to adopt a baby wolf each spring from the Carpathian mountains and lo and behold, Heidi ended up with a hybrid as a pet a few years ago. It’s Heidi’s spirit animal and she’s hopeful that the hipster appropriation of it will end soon.